Companies, like people, have their own ‘personality’ - in companies, this translates into culture, encompassing shared values, beliefs and principles that govern how people behave in an organization.
When we assess company culture we look at three main areas: Innovation, Competition and Flexibility. These key areas are informed by decades of research into organizational culture.
The company persona/culture that is assigned to a company is derived from the following:
- The personality of employees, who work at the specific company
- Results of the company quiz (a quiz that can be taken about the company culture)
- Brand perception data
With over 50 million questions answered, our assessment of company culture is becoming smarter and more accurate on a daily basis.
Note: To learn more about company personas, please see this page on our website: Company Personas.